1 How the Funnel Works
Six steps. The product sells. Patients book. Ads pay for themselves.
💰 The Self-Liquidating Part
A "self-liquidating offer" means the product sale covers your ad spend. You're not paying for "brand awareness." You're getting paid to acquire customers.
Sell 12 guides at $17 = $204. That covers $200 in ads. Every local patient who books is pure profit on top.
🌍 Works Outside Your Area Too
Run ads across NC. Someone in Raleigh buys the $17 guide, that's revenue. Someone in Wilmington or Southport buys it - that's a patient. The product pays for the ads either way. Local leads are the bonus.
2 What to Sell
Planners, journals, and trackers, formats people already search for and pay for. These are examples to show what's possible. We can customize any of these to fit exactly how you want to position your practice.
Main Products (the core offer)
Structured 30-day programs with video, daily schedules, and progression. This is what people pay $17 for - and what drives them to book.
30-Day Sciatica Relief Program
- 30-day structured schedule (progressive, builds each week)
- 3 tracks: flare-up / moderate / maintenance
- Video demos for every exercise (QR codes linking to your videos)
- Weekly check-in pages (what improved, what didn't)
- Printable + GoodNotes/Notability optimized
→ Leads to treatment: "If you're still at a 7/10 at day 21, your muscles are holding tension that exercises alone can't release. Dry needling targets the trigger points. Spinal decompression relieves the disc pressure. Together, they address the root cause. Book your assessment."
30-Day Neuropathy Relief Program
- 30-day nerve health routine (progressive nerve flossing + circulation)
- Video demos for every exercise
- Daily symptom journal pages (triggers, what helped, sleep quality)
- Weekly nerve health check-in
- Printable + digital planner format
→ Leads to treatment: "Dry needling can help neuropathy by improving blood flow to damaged nerves, releasing muscles compressing nerve pathways, and desensitizing overactive nerve endings. Decompression therapy can also relieve nerve compression at the spine."
30-Day Back Health Program
- 30-day daily routine (morning + midday, progressive)
- Video demos for every exercise
- Movement and posture tracking
- Weekly back health score
- Sleep position guide
→ Leads to treatment: "If your low back pain keeps coming back despite stretching, the problem is likely trigger points or disc compression. Dry needling targets the trigger points. Decompression relieves the disc. Both work together to fix the root cause."
Order Bumps (add-ons at checkout)
Low-price add-ons that increase the average order value. Offered right after they buy the main program.
Daily Pain & Mobility Tracker
- Daily pain level log (1-10 scale, body map)
- Trigger tracking (what made it worse)
- Sleep quality log
- Stretch/exercise completion tracker
- Weekly summary page
Ergonomic Desk Setup Checklist
- Chair height and positioning guide
- Monitor, keyboard, mouse placement
- Standing desk transition tips
- Quick-reference printable card
Sleep Position Guide
- Best positions for sciatica, low back, neck pain
- Pillow placement diagrams
- What to avoid and why
- Quick-reference printable
Neck & TMJ Self-Release Guide
- Self-release techniques for jaw, neck, and shoulders
- Video demos for each technique
- Trigger log (clenching, posture, stress)
- Daily release routine
How order bumps work: They buy the $17 Sciatica Program. At checkout, they see: "Add the Daily Pain Tracker for $7" and "Add the Sleep Position Guide for $5." Average order value jumps from $17 to $22-25. That's 30-50% more revenue per customer with zero extra ad spend.
Start with the 30-Day Sciatica Program. Biggest audience, most searched condition, clearest path to treatment. Prove it works, then add neuropathy and back health. Add order bumps once the main product is selling.
3 Market Proof
Real products, sold to real people (not practitioners), on Etsy right now.
Sciatica Products → Search Etsy
| Product | Shop | Price | What It Is |
|---|---|---|---|
| Sciatica & Low Back Pain Relief E-Book | Prohealthvantage | $13.50 | Homecare plan + tracker + 30-day calendar |
| 7-Day Sciatica Stretching Guide | StretchLife | $10.00 | 7-day structured program |
| Sciatica Exercise Planner (Web App) | FitnessAppHub | $7.50 | Interactive web app with tracking |
| Sciatica: Complete Recovery Guide | FunkiFruit | $7.05 | Full recovery guide |
| 30-Day Sciatica Exercise Plan | BrighterCraftShop | $4.04 | 30-day plan with nerve glides |
| Sciatica Flare Plan Printable | TheBadPainClub | $3.24 | Bad day planner for work & daily life |
Back Pain Planners & Trackers → Search Etsy
| Product | Shop | Price | What It Is |
|---|---|---|---|
| Back Pain Recovery Guide PDF | TheEaseProject | $17.99 | Evidence-based PT plan workbook |
| Low Back Pain Relief: 30-Day Challenge | FitMindedHub | $12.00 | 30-day challenge ebook |
| Chronic Illness Symptom Tracker | WellnessWarriorPress | $11.30 | Undiagnosed pain journal |
| Chronic Pain Planner Printable | RiverstoneCreatives | $9.04 | Spoon theory + pacing + self care |
| Chronic Pain Journal | PaperoxStd | $5.99 | Tracker + planner + symptom log |
| Back Pain Relief Exercise PT Program | WHYyourBODY | $5.00 | 5-day mobility plan + core stability |
Neuropathy Products → Search Etsy
| Product | Shop | Price | What It Is |
|---|---|---|---|
| Neuropathy Foot Pain Relief Ebook | MartinHealthGuides | $14.99 | "Pain dropped from 9 to 2" |
| Peripheral Neuropathy Daily Journal | AlanaValePublishing | $12.99 | Numbness & pain tracking journal |
| Neuropathy Tracker PRO | FreedomHealthTools | $11.11 | Google Sheets with wellness dashboard |
| Small Fiber Neuropathy Tracker | RatchetByte | $6.78 | Pain map + autonomic symptom diary |
| Neuropathy Journal Printable | TheDigitalPhysician | $6.63 | Nerve pain tracker & symptom log |
| Peripheral Neuropathy Tracker | FocusFern | $4.99 | Nerve pain & numbness log + doctor visit PDF |
📊 What the Market Tells Us
- $3-18 is the sweet spot for B2C digital pain products
- 30-day challenges and structured programs sell at the higher end ($10-18)
- Trackers and logs sell at $4-7, high volume impulse buys
- Neuropathy is massively underserved - only 7-10 real B2C products vs. hundreds for back pain
- Every single one is a static PDF - no video, no progression, no accountability
⚠️ How to Verify Sales Volume
Click any product link above and check:
- "X sales" - shown on the listing page next to the shop name
- Review count - more reviews = more sales (roughly 1 review per 10-20 sales)
- Star Seller badge - means the shop does consistent volume
- Same shop, multiple listings - if they have 5+ products in this space, they're making money
Look for listings with 100+ sales and 20+ reviews as proof of real demand.
4 The Ads
Don't run "Buy Now" ads. Run advertorials that educate. The product sells itself.
❌ Traditional Ad
"21-Day Sciatica Relief Planner: Only $17!"
Reader thinks: "Who is this? Why should I trust them?"
Conversion: 1-2%
✅ Advertorial
"I treated 200+ sciatica patients. Here's what 80% had in common."
Reader thinks: "This person knows what they're talking about."
Conversion: 3-6%
Advertorial Concepts
#1: The Sciatica Angle
Hook: "The 3 mistakes that keep sciatica coming back"
- "If your sciatica keeps coming back despite stretching, you're probably making one of these 3 mistakes."
- Mistake #1: Treating the symptom, not the cause
- Mistake #2: Random stretches instead of a structured protocol
- Mistake #3: Giving up after 3 days because there's no plan
- "That's why I created a 21-day structured protocol for my patients."
- → Click to get the Sciatica Planner: $17
#2: The Neuropathy Angle
Hook: "Why your neuropathy isn't getting better (it's not what you think)"
- "If you've been dealing with tingling, numbness, or burning in your feet, and nothing seems to help - there's a reason."
- Most people treat neuropathy with medication alone. But nerve health depends on blood flow, movement, and daily habits.
- "The patients who improve fastest are the ones who track their symptoms and follow a daily nerve health routine."
- → Click to get the Neuropathy Journal: $17
#3: The Desk Worker Angle
Hook: "I'm a chiropractor. Here's the 10-minute morning routine I do myself."
- "After treating thousands of patients with low back pain, I noticed something: the ones who got better fastest all did the same 10-minute routine every morning."
- Share 3 exercises (give real value)
- "I put the full 30-day plan with video demos and daily tracking into a planner you can follow at home."
- → Click to get the Back Health Planner: $12
#4: The TMJ Angle
Hook: "Your dentist can't fix this. Why TMJ pain keeps coming back."
- "If you've been told to wear a night guard but your jaw still clicks, your neck still hurts, and your headaches won't stop - the problem isn't your teeth."
- TMJ is a muscle and nerve problem, not a dental problem.
- "The patients who track their triggers (clenching, posture, stress) are the ones who finally break the cycle."
- → Click to get the TMJ Tracker: $12
#5: The Dry Needling Angle
Hook: "The treatment your doctor didn't tell you about. Why dry needling works when nothing else does."
- "If you've tried massage, chiropractic, physical therapy, and even injections, and the pain keeps coming back - there's a reason. Most treatments address the symptom. Dry needling addresses the cause."
- Explain: Trigger points are tight knots in your muscles that compress nerves, restrict blood flow, and refer pain to other areas. A stretch can't reach them. A foam roll can't release them. A needle can.
- "The patients who get the best results are the ones who come in with a plan. They've been doing targeted exercises, they know their triggers, and they're ready to take the next step."
- "That's why I created a 30-day program that prepares your body for treatment, so when you come in, we can focus on the spots that matter most."
- → Click to get the 30-Day Program: $17
Why this works: Most people have never heard of dry needling. This advertorial educates them on what it is AND positions the 30-day program as preparation for treatment. They buy the program, learn about dry needling through your emails, and book when they're ready.
Ad Copy (What Runs on Facebook)
These short ads drive traffic to the advertorial pages:
Wide targeting, not local. Don't limit ads to 5-10 miles. Run across North Carolina. The product sells to anyone in the state - the digital product revenue covers your ad spend. Patients within driving distance of Leland are the bonus.
5 Follow-Up
After they buy, 3-5 emails over 10 days. Value first. Then the booking CTA.
Email Sequence
| When | Subject Line | What It Does |
|---|---|---|
| Day 0 | "Your Sciatica Planner is ready 🎉" | Deliver the product. Welcome. Set expectations for the 21 days. |
| Day 2 | "Quick win for Day 1" | Extra tip or bonus exercise. Keep them engaged with the program. |
| Day 5 | "Why your sciatica keeps coming back" | Educational email. Explain trigger points. Build authority. Soft CTA to follow the program. |
| Day 8 | "How's it going? (quick check-in)" | Ask how they're doing. Invite reply. Build relationship. Mention: "if you're not seeing progress, here's why..." |
| Day 10 | "Ready for the next step?" | Booking CTA. "If you've been following the program and still have pain at a 5+/10, it's time for hands-on treatment. We'll figure out if dry needling, decompression, or a combination is right for you. Book your assessment." |
The emails aren't sales pitches. They're a continuation of the value they already paid for. Email 1-3 give more value. Email 4 checks in. Email 5 makes the natural next step. By day 10, they either feel better (great - they tell friends) or they need you (great - they book).
6 Why This Works
Self-liquidating ads. Profitable even outside your local area. Here's the math.
💰 Self-Liquidating Campaign
The product sales cover the ad spend. You're not paying for "awareness." You're getting paid to find patients.
| Ad spend | $200/mo |
| Product sales (15 × $17) | $255 |
| Net ad cost | +$55 profit |
| Local patients who book | 1-3 bonus |
🌍 Statewide NC Targeting
Run ads across North Carolina. Anyone in the state can buy the product. Only people within driving distance become patients.
| NC ad reach (~10.5M people) | 10M+ people |
| Product buyers (across NC) | 15-30/mo |
| Local buyers (within 30mi) | 3-5 |
| Who become patients | 1-3/mo |
The non-local NC buyers still pay for your ads. The local buyers become $400+ patients.
Patient Value
| Sciatica / dry needling patient LTV | $300-700 |
| With decompression + maintenance | $600-1,200/yr ongoing |
| 2 new patients/month | $600-1,400/mo |
| 12-month patient value | $7,200-16,800 |
Why these patients are different:
- They already trust you (they bought your product)
- They already know what dry needling and decompression are
- They already followed your protocol
- They're coming to you, not cold-calling
- They're pre-qualified. They have the problem AND want to fix it
The bottom line: You spend $200 on ads. The product sales pay you back $255. You're $55 ahead. And on top of that, 1-3 local patients walk in the door already trusting you. That's $600-1,400/month in new revenue from a campaign that costs you nothing.
Want Help Building This?
Everything above is your blueprint. If you want it built for you, here's what I offer.
First Campaign Package
Everything you need to launch your first self-liquidating funnel: product, ads, emails, and 2 months of ad management.
Product & Funnel
- Digital product built (30-day program, PDF + checkout)
- Advertorial page written and designed
- Landing page + Stripe checkout
- Legal disclaimer included
Ads & Follow-Up
- Facebook ad campaign (3 ad variations)
- 5-email follow-up sequence
- 2 months ad management
Ready to Build Your First Self-Liquidating Funnel?
Let's pick your first product and get it selling.